To overcome the ongoing COVID-19 pandemic, decisionmaking must go far beyond considering pandemic developments. The current crisis offers reorientation within the aviation system, characterised by product innovations, data-driven business models, and technical solutions. In this context, realignment should also involve early identifying and understanding of key trends and the derivation of practical implications. This approach is essential for aviation stakeholders to master this transformation, meet future customer needs, and position themselves more sustainably and competitively.